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At an education trade show you meet principals, procurement heads, curriculum leads and distributors across three busy days, and most conversations end with a brochure that nobody reads again. A GESS Dubai 2026 digital business card plan fixes that: one card per person, a QR code that scans from the aisle, and a short routine that turns scans into follow-up calls. This guide uses a MyInfo card and only features the product really has.
What we verified about GESS Dubai 2026
According to the official GESS Dubai website, the show runs from Tuesday 10 to Thursday 12 November 2026 at Dubai World Trade Centre, in Sheikh Saeed Halls 1, 2 and 3, and it is organised by Informa Connect. Some third-party listings name the venue differently, so we follow the organiser. Dates, halls and registration can change, so confirm them with the organiser or your exhibitor or visitor confirmation before you book travel or a stand.
Why education sales need a card people keep
School purchasing is slow and involves several people: a head of department asks, a procurement officer compares, a principal approves. Each of them needs your name, your product range and an easy way to reach you months later. A card that saves to the phone and stays current beats a paper card in a lanyard pouch. If you already sell to tutors or training centres, see digital business cards for tutors and education consultants and language schools and training centres.
Exhibitors: one card per person, one for the stand
Give every person on the stand their own card so a school contact reaches the person they spoke to, and use one shared theme so the team looks like one company (create a card for your team). Then duplicate a card for the show with a clear address, your hall and stand number, and a top action such as WhatsApp or a catalogue link. Add a short text section for products, curricula you support and regions served (text sections). A card holds Arabic and English together (Arabic and English on one card), useful for a mixed audience.
Make the stand code scannable
Print the QR code large, leave a blank margin, avoid glossy panels, and add a line such as "Scan to save our contact". See QR code size and placement and the QR code business card page. Test with an iPhone and an Android phone from the distance a visitor will stand.
Capture and follow up leads
The free card lets visitors save your contact. To receive their details as well, you need Premium, which adds an Exchange Contact form, a lead inbox and CSV export (lead capture). Premium is unlocked with a licence PIN from a partner; see activate a licence PIN. Plans apply per card, so you can upgrade only the show card.
MyInfo does not scan event badges; organiser badge scanning is a separate system. When you collect personal details, say why (PDPL and your digital business card). Each evening, export your leads into your CRM (export your leads) and message everyone within a day (follow up within 24 hours).
Visitors: school leaders, teachers and buyers
If you are walking the halls, create your free card before the show and test it on your phone. Put your school or role, what you are looking for and your WhatsApp link first, and keep your QR code on the lock screen (QR code on a phone lock screen or badge).
Frequently asked questions
When is GESS Dubai 2026?
According to the official GESS Dubai website, the show runs from 10 to 12 November 2026 at Dubai World Trade Centre, Sheikh Saeed Halls 1, 2 and 3. Confirm dates, halls and registration with the organiser or your confirmation email before you travel or book a stand.
Do I need Premium for GESS Dubai?
No. A free card includes a link, a QR code, NFC-tap sharing and a Save Contact button, which is enough to hand over your details. You need Premium if you want visitors to send you their details through the Exchange Contact form, with a lead inbox and CSV export. Ask a partner for a licence PIN well before the show.
Ready for November? Create your free digital business card and test it before the doors open.
Create your free digital business card — Start free — no app to install and no card details needed.