How to know if your digital business card is working

Handing out a paper card is a one-way action — you never find out what happened to it. A digital card is different: every time someone opens it, that's a number you can see. The question is what to do with that number once you have it.

Start with total and unique visits

Card analytics shows two figures for every card: total visits (every open) and unique visits (how many different people opened it). If you print your card's QR code on a stand at ten meetings and get one unique visit, that tells you something specific — not that digital cards don't work, but that the QR code isn't being scanned. See read your analytics for where to find the numbers.

Test where you share it

Put your card link in your email signature for a week, then check visits. Add your NFC card or QR code to a new spot — a shop counter, a stand, a lanyard — and watch whether visits rise. Because you can isolate a date range, you can test one change at a time instead of guessing which channel is doing the work. See add a digital business card to your email signature for one channel worth testing first.

Measure a single event or exhibition

Set your analytics date range to the days before, during and after a conference, exhibition or client visit. A spike during the event confirms people are actually using the card you handed out or displayed — useful evidence the next time you're deciding whether an event was worth attending. For events specifically, see how to network at events in Dubai.

Check whether people open what you send

If you send your card link to ten prospects after a call, compare unique visits against that count. A low open rate usually means the message around the link needs work, not the card itself — try a shorter, more direct line asking them to save your details.

Compare your cards

If you run more than one card — personal, company, or one per team member — analytics can be filtered per card. Comparing them shows which card, which role, or which team is getting more attention, which is useful for sales teams deciding where to focus.

Go beyond visits: count leads, not just opens

A visit tells you someone looked. Lead capture tells you someone acted — they used Exchange Contact to send you their name, phone and email. Visits without leads usually mean the card is being seen but isn't prompting people to take the next step; that's a reason to put a clearer call to action, like a booking link or WhatsApp button, higher on the card. Review what you've collected in view leads and export them.

Read the numbers without over-reading them

Analytics is a simple count, not a precision instrument. Your own visits while checking or editing your card can add to the total, so treat the figures as a guide rather than an exact audience size — and don't expect to see who, specifically, opened your card without asking them directly through a lead form.

Frequently asked questions

How many visits is "good" for a digital business card?

There's no universal benchmark — it depends entirely on how many people you're actually sharing the card with and through which channel. The more useful comparison is against your own past numbers: did visits go up after you moved your QR code somewhere more visible, or after an event? Track trends for your own card rather than chasing an external target.

Do I need Premium to see how my card is performing?

Analytics and lead capture are both Premium features, activated with a licence PIN from a MyInfo partner — see pricing. On the free plan you can still get a rough signal by asking people directly whether they opened the card you shared, but you won't see visit counts or unique visitors.